Email Marketing Manager

We are looking for a talented Email Marketing Manager with over 4 years of experience to take the lead with our email marketing strategies.

About Recite Me

In today’s digital age, we believe everyone should be able to access web content in a way that works for them. Our mission is to make the online world accessible for all.

And we’re not alone in this journey! Thousands of global organizations including Coca-Cola, VW and British Gas, already use Recite Me software to enable greater accessibility for their online content, products, or services. Over the past 12 months, we have had a continuing increase in users that has risen to over 5.4 Million.

We’re passionate about our cause and our products. As we move from scale-up to a global market leader, we need help to achieve our ambitious plans. This is why we’re looking for an Email Marketing Manager to help us connect with thousands of buyers efficiently and effectively, through smart automation and tactical messaging.

About the Role

We are looking for a talented Email Marketing Manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and refining messaging and content to drive open, click and conversion performance.

Our ideal candidate is a creative, analytical, and curious self-starter who can multitask and lead. You’ll need to balance strategic thinking with tactical execution and love representing the voice of our company to cultivate positive customer experiences. The role will work closely with other channel leaders to enhance the reach and impact of our customer engagement and adoption initiatives for all segments of the market.

Responsibilities:

Define and drive email strategy to increase engagement across all email streams, including nurture campaigns, demand generation, onboarding, and re-engagement
Own and lead the HubSpot (CRM) marketing initiatives to optimise front of funnel through campaigns, sequences and workflows
Own prospect and customer email communication development and execution with content, relevancy, smart segmentation and personalization to drive customer engagement and adoption
Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs
Provide ROI and measurement reports to the wider management team
Leverage data to prioritize initiatives, including own automated dashboards to measure and report on campaign progress and effectiveness

About You

We’re looking for great characters with the right attitude and aptitude. Here are a few of the things we look for…

Proven track record of managing and developing automated email lifecycle campaigns and understanding of leveraging email against other marketing channels
Proven track record of identifying, developing, and managing revenue-generating activities
Strong copywriting skills
Ability to work in a fast-paced environment, with high attention to detail
Experience in mapping an existing customer journey and alignment of automated campaigns
Good knowledge of customer behaviour and key trigger points and a strong understanding of customer data and segmentation
Team player: has a positive attitude with excellent communications skills, able to work collaboratively in different scenarios
Resourceful: lateral thinker, autonomous, adaptable, organised, able to multitask and work to tight deadlines
Inquisitive: wants to learn new things, asks relevant questions, self-motivated